Getting Started
Your kit is on its way. Here is what to do when it lands — how to set the shelf up, how to use each product, and when to reorder.
What's in your kit
Gift Kit — one of each product. Small enough to try the range, presentable enough to give away.
Shop Kit — 39 products across the full range, weighted toward Hair Styling Wax Cream. Built for one chair, first shelf.
Standard Kit — 68 products. Enough to hold a full shelf and reorder on your own schedule.
Every product carries a recommended retail price. You buy at partner price and keep the difference — see the margin breakdown.
Setting up the shelf
A few things that make a retail shelf actually sell, not just sit there:
- Keep one bottle of each product open at the chair, not sealed on the shelf. Clients buy what they've already felt.
- Price each product at the recommended retail price shown on your kit's product page — consistent pricing across the shop avoids awkward conversations at the till.
- Mention the product while you use it, not just at checkout. "This is the oil I just used on you" converts better than a shelf sign.
Using the products
Beard Oil — the daily base layer. Worked into damp skin and hair straight after a wash; absorbs fully, nothing sits on the surface.
Beard Wax — a styling step, not a daily one. Applied to dry hair, only where shaping or flyaways are an actual problem — after oil, never instead of it.
Hair Styling Wax Cream — worked through towel-dried hair for hold and shape. A small amount goes further than expected; add more rather than starting heavy.
Beard Wash — replaces shower gel or regular shampoo for the beard, which is drying on facial hair. Used before oil in the routine.
Full detail on oil vs. wax is in this Barber Journal piece.
Reordering
Most shops know within 6–8 weeks which products are moving. That's a reasonable point to check stock and place a refill order — there's no minimum, no obligation, and no fixed schedule. Order single products in 15-packs, or a full kit again if you're restocking everything at once.
Order through the site or via WhatsApp at +46 72 230 47 30.
Questions
Shipping, VAT, margins and reorder details are all in the FAQ. For anything else, reach us on WhatsApp or at info@brandsofsultan.com.