Beard Oil or Beard Wax: What Actually Belongs on the Shelf
Beard oil and beard wax get shopped like rivals. They are not — one conditions the skin daily, the other adds hold and shape...
Read article →Brands of Sultan — Trade Journal
THE BARBER JOURNAL
Craft, business, and care — for barbers who sell more than a haircut.
Featured
What a Barbershop Actually Earns on Retail
Most shops treat retail as an afterthought. The math says it should be the second business, not a side counter.
Read article →Sultan doesn't sell tools. We sell the products your clients ask for by name — and The Barber Journal is where that trade gets written down.
Latest Insights
Beard Shapes by Face: What the Mirror Is Actually Telling You
A beard is a proportion tool. Which shape lengthens a round face, which softens a square jaw, which one to talk a client out...
Read article →How to Trim a Beard: The Order That Prevents Mistakes
Trim dry, not wet. Start long, not short. Neckline before cheek line. The sequence that keeps a client from taking too much off —...
Read article →The Goatee, the Chin Beard and the Van Dyke: What Actually Suits Whom
Four chin beard shapes, what face each one flatters, where the line should sit — and why the shape a client asks for is...
Read article →Why Shower Gel Is the Wrong Thing to Wash a Beard With
Almost every client washes his beard with whatever is in the shower. That single habit causes the dry, itchy, flaking beard he then blames...
Read article →Hair Wax or Pomade: What the Cut Actually Needs
Water-based wax washes out and finishes matte. Pomade shines and holds but needs shampoo. Which one a cut needs, how to apply it without...
Read article →Beard Care: What a Client Actually Needs, and in What Order
Three products, one sequence. What a beard actually needs, how much of each, how long it lasts — and the two things beard care...
Read article →How to Use Beard Oil: How Often, How Much, and What It Cannot Do
How often to apply beard oil, how much per beard length, when to put it on — and the one claim beard oil demonstrably...
Read article →