Hair Wax

Hair wax is the fastest-moving product on most barbershop shelves, because unlike beard products it sells to every client in the chair rather than only the ones with a beard. It is also the product a client is most likely to buy on the spot, having just watched you finish their cut with it.

Water-based wax or pomade?

An oil or wax-based pomade gives high shine and strong hold, but it does not wash out with water alone — it needs shampoo, sometimes twice, and it transfers onto pillowcases and collars. A water-based wax rinses out with water, can be reworked with damp fingers through the day, and finishes matte. For a modern short cut — textured crop, fade, anything meant to look like hair rather than like product — water-based is what the finish requires. Pomade still has its place for a slick back or a classic side part, but it is a smaller share of what walks through the door.

How to use it at the chair

Emulsify a small amount between the palms until it disappears, then work through dry or barely damp hair from the back forwards, shaping with the fingers rather than a comb. Add in stages — a second small application is recoverable, a first large one is not. Finishing the cut with the product you sell is the single most effective retail technique there is: the client leaves with the result in front of them.

Sultan Hair Styling Wax Cream

A water-based styling cream built for the chair and the mirror. Medium hold with a matte finish, reworkable with the fingers, washes out with water. Formulated for daily professional use rather than for a supermarket shelf. Made in Türkiye, EU cosmetics-compliant, full INCI on the product page.

Buying it for your shop

Hair wax ships to partner shops in 15-packs at locked partner pricing and is included in every Sultan kit — in the largest quantity of the four, because it is the one that empties first. Most shops end up reordering hair wax roughly twice as often as any beard product.

Free shipping from Sweden. Trade only — a company registration number is required at checkout.