Comparison
Grooming wholesale suppliers in Europe
Most barbershops compare suppliers on price per unit alone. The things that actually decide whether a shelf works are the minimum order, how fast you can restock and what happens to stock that does not sell.
Unsold stock returned within 90 days. We buy it back.
Six things worth comparing
- Minimum order — can you start small, or does the first invoice tie up your cash?
- VAT handling — does the supplier invoice EU businesses under the reverse charge mechanism?
- Reorder friction — can you restock in a message, or do you need a portal and an account manager?
- Returns — what happens to stock that does not sell within a season?
- Compliance — EU cosmetic regulation, an EU Responsible Person and CPNP registration are not optional.
- Range depth — a wall of 60 SKUs looks impressive and sells worse than four products your barbers actually use.
Distributors versus own-brand suppliers
European salon distributors resell the big consumer brands. Their catalogue is wide, their buy-in prices are set by the brand owner, and your client can find the same bottle cheaper online the same evening.
An own-brand supplier gives you a product the client can only buy from you. The trade-off is that you are backing a brand rather than a name your clients already know — which is why the first order should be small and returnable.
Where Sultan sits
- Four products, not a catalogue
- First order from EUR 410, excluding VAT
- Reverse charge invoicing for VAT-registered EU businesses
- Reorder by WhatsApp, no portal login
- Unsold stock returned within 90 days — we buy it back
- Manufactured in Turkey to EU cosmetic regulation, with an EU Responsible Person
Questions shop owners ask
Unsold stock returned within 90 days. We buy it back.