{"title":"Beard Wax","description":"\u003cp\u003eBeard wax is where shape comes from. Oil conditions; wax holds. A client with a beard past the first few centimetres eventually asks how to stop it splaying at the sides, and the answer is wax — which makes it the natural second product on a retail shelf once beard oil is moving.\u003c\/p\u003e\u003ch3\u003eBeard wax or beard oil?\u003c\/h3\u003e\u003cp\u003eThey do different jobs and most clients with a full beard end up using both. Beard oil goes on damp skin and treats the hair and the skin underneath. Beard wax goes on a dry beard afterwards and controls the shape — flattening stray hairs at the cheek line, holding a moustache out of the mouth, keeping the whole thing looking deliberate rather than merely long. A short or new beard rarely needs wax. Anything past roughly two months of growth usually does.\u003c\/p\u003e\u003ch3\u003eHold, finish and the mistake people make\u003c\/h3\u003e\u003cp\u003eThe common error is treating beard wax like hair wax and using far too much. A fingernail's worth, warmed until it turns clear between the fingers, then worked through from the roots. Too much and it goes waxy and visible, which is exactly what a client trying to look well-groomed does not want.\u003c\/p\u003e\u003ch3\u003eSultan Beard Wax\u003c\/h3\u003e\u003cp\u003eA leave-in wax on a shea butter base with beeswax for light hold and a matte finish — firm enough to shape, never stiff or crunchy, and it does not flake as it dries. Because it is leave-in rather than a styling-only product it keeps conditioning through the day. Fresh, masculine scent matched to the rest of the range so a client using two or three Sultan products does not smell like three different brands. 75 ml tin. Made in Türkiye, EU cosmetics-compliant, full INCI on the product page.\u003c\/p\u003e\u003ch3\u003eBuying it for your shop\u003c\/h3\u003e\u003cp\u003eBeard wax ships to partner shops in 15-packs at locked partner pricing and is included in every Sultan kit. It typically turns over more slowly than beard oil — a tin lasts a client longer — so most shops hold fewer units of it on the shelf and reorder on a longer cycle.\u003c\/p\u003e\u003cp\u003eFree shipping from Sweden. Trade only — a company registration number is required at checkout.\u003c\/p\u003e","products":[{"product_id":"beard-balm-75ml","title":"Beard Wax","description":"\u003cp\u003eA leave-in wax with a shea butter base and beeswax for light hold. Matte finish, never stiff.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold\u003c\/li\u003e\n\u003cli\u003eMatte finish\u003c\/li\u003e\n\u003cli\u003eLeave-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e Fresh · Masculine  |  \u003cstrong\u003eSize:\u003c\/strong\u003e 75 ml\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to use:\u003c\/em\u003e Warm a fingertip between palms, work through the beard root to tip, then shape.\u003c\/p\u003e","brand":"Sultan","offers":[{"title":"Default Title","offer_id":55844162601300,"sku":"SLT-BB-75","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/1380\/0532\/files\/ChatGPTImage22juli202619_46_32.png?v=1784743225"},{"product_id":"beard-balm-15-pack","title":"Beard Wax 15-Pack","description":"\u003cp\u003eProfessional refill pack for Sultan partner barbershops.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003cbr\u003e• 15 × Beard Wax 75ml\u003c\/p\u003e\n\u003cp\u003ePremium barber-grade beard wax designed for daily use, retail shelf sales and fast reorders.\u003c\/p\u003e\n\u003cp\u003eLocked partner pricing for active Sultan shops.\u003c\/p\u003e","brand":"Sultan","offers":[{"title":"Default Title","offer_id":55857969103188,"sku":"SULTAN-BB-15","price":139.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/1380\/0532\/files\/ChatGPTImage22juli202619_46_32.png?v=1784743225"}],"url":"https:\/\/brandsofsultan.com\/collections\/beard-wax.oembed","provider":"Brands of Sultan","version":"1.0","type":"link"}