{"title":"Beard Wash","description":"\u003cp\u003eAlmost every client washes their beard with whatever is already in the shower. That is the problem beard wash solves, and it is an easy sale to explain at the chair because the client can feel the difference within a week.\u003c\/p\u003e\u003ch3\u003eWhy not shampoo or shower gel\u003c\/h3\u003e\u003cp\u003eShower gel and most shampoos are built around sulphates, which are designed to strip oil from a scalp that produces plenty of it. The skin under a beard does not. Used daily on facial hair, a sulphate wash removes the little sebum there is, and the result is the dry, itchy, flaking beard that the client then tries to fix with more beard oil — treating the symptom while continuing to cause it. A beard wash cleans the hair and the skin without stripping them, so the oil applied afterwards has something to work with.\u003c\/p\u003e\u003ch3\u003eHow often\u003c\/h3\u003e\u003cp\u003eTwo or three times a week for most clients, not daily. A beard collects product, food and city grime and does need washing — but daily washing of any kind is what dries facial hair out. Wash, towel-dry, then oil while the beard is still damp: that sequence is the whole beard care routine, and it is worth teaching clients because it sells all three products at once.\u003c\/p\u003e\u003ch3\u003eSultan Beard Wash\u003c\/h3\u003e\u003cp\u003eA sulphate-free wash formulated specifically for the beard. It lifts out product build-up, oil and daily grime and leaves the beard soft rather than squeaky. Fresh, masculine scent matched to the rest of the range. 150 ml. Made in Türkiye, EU cosmetics-compliant, full INCI on the product page.\u003c\/p\u003e\u003ch3\u003eBuying it for your shop\u003c\/h3\u003e\u003cp\u003eBeard wash comes to partner shops in 15-packs at locked partner pricing and is included in every Sultan kit. It is the lowest-priced product in the range, which makes it a useful entry point for a client who is not yet ready to buy an oil and a wax as well.\u003c\/p\u003e\u003cp\u003eFree shipping from Sweden. Trade only — a company registration number is required at checkout.\u003c\/p\u003e","products":[{"product_id":"beard-wash-150ml","title":"Beard Wash","description":"\u003cp\u003eA sulphate-free wash formulated for the beard. Lifts out product, oil and daily grime.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate-free\u003c\/li\u003e\n\u003cli\u003eFor beard use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e Fresh · Masculine  |  \u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to use:\u003c\/em\u003e Massage into a wet beard, lather, rinse. Follow with Beard Oil.\u003c\/p\u003e","brand":"Sultan","offers":[{"title":"Default Title","offer_id":55844162863444,"sku":"SLT-BW-150","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/1380\/0532\/files\/ChatGPTImage22juli202619_47_19.png?v=1784743156"},{"product_id":"beard-wash-15-pack","title":"Beard Wash 15-Pack","description":"\u003cp data-start=\"33\" data-end=\"89\"\u003eProfessional refill pack for Sultan partner barbershops.\u003c\/p\u003e\n\u003cp data-start=\"91\" data-end=\"124\"\u003eIncludes:\u003cbr\u003e• 15 × Beard Wash 150ml\u003c\/p\u003e\n\u003cp data-start=\"126\" data-end=\"219\"\u003ePremium barber-grade beard wash designed for daily use, chair service and retail shelf sales.\u003c\/p\u003e\n\u003cp data-start=\"221\" data-end=\"284\"\u003eBuilt for fast reorders and professional grooming environments.\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"333\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLocked partner pricing for active Sultan shops.\u003c\/p\u003e","brand":"Sultan","offers":[{"title":"Default Title","offer_id":55857973100884,"sku":"SULTAN-BW-15","price":113.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/1380\/0532\/files\/ChatGPTImage22juli202619_47_19.png?v=1784743156"}],"url":"https:\/\/brandsofsultan.com\/collections\/beard-wash.oembed","provider":"Brands of Sultan","version":"1.0","type":"link"}